It’s a term that we see everyday! A packshot is nothing else than showing the product on a (almost every time) white background. Making this kind of photo for e-commerce needs, we are capable to fully recreate the product a focus the whole attention on its look, because there are no other subjects that could distract the viewer.
How to correctly make a packshot photo?
First and foremost, it’s important to lighten it very well. Unfortunately, every product needs an individual lightning set, that is way the beginnings are experimental 🙂 The more products we do, the easier set preparing will get which will lead to a more sped up work process which is very important factor in this industry. More about lightning you’ll have a chance to read in next articles.
When a raw picture is correctly shot and the product was cleaned up prior to shooting, then the retoucher will have much easier work. The 1 minute of cleaning the product up, will save the 5 additional minutes in retouch.
What does cutting the picture mean?
It’s nothing else than cutting the subject from the background. There are plenty of ways when doing this. All depends on the type of picture we get. We can use a pen, lasso, magic wand and many other tools. This also depends on the retoucher skillset. More information about this we’ll cover in next articles.
